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How does simulation modelling transform business difficulties to simple decisions

Article date

02 12 2025

Article Author

Aleksey Shitov, Director of Development

Reading Time

7 minutes

In an increasingly competitive environment, medium and large businesses are faced with the need to adapt to change more quickly, optimise processes, and minimise costs. But how can they find solutions that truly work? This is where simulation modelling comes in, a powerful tool for analysing and optimising business processes.
What is simulation modelling?
Simulation modelling is a method that uses digital technologies to replicate a business process in a virtual environment. It allows you to experiment with different scenarios without risking your company's real resources. For example, you can understand how changing the logistics chain or reorganising the production line will affect the company's operations.
How does it work?
1. Creating a model of the current business.
Based on data from the company's actual operations (production, warehouse, transportation, and office processes), a mathematical model is constructed. This model takes into account dependencies, resources, and constraints.

2. Experimenting with scenarios
Managers can test different scenarios, such as increasing productivity, reducing costs, or optimizing schedules. This allows you to identify bottlenecks and areas for improvement.

3. Predicting results
Based on the simulation data, management decisions are made with a high degree of confidence and efficiency.

Why is this important for business?
1. Minimising risks
Simulation modelling helps to assess the impact of decisions before they are implemented. For example, it is possible to predict how the introduction of new equipment will affect productivity.

2. Cost optimisation
With the help of modelling, companies identify redundant expenses and find ways to eliminate them. For example, optimising logistics can reduce transportation costs by up to 20%.

3. Improving the quality of service
Simulation helps to improve the customer experience by eliminating bottlenecks in the supply chain or service processes.

Real results: Amazon case study

Amazon actively uses simulation modelling to optimise its warehouses. In one of the projects, a model of the movement of goods inside the warehouse was built to understand how to minimise the time of order assembly. Based on the simulation results, changes were made to the location of goods and the work schedule of employees. This resulted in a 35% increase in warehouse productivity (source: Journal of Simulation).
Why choose us?
“ROOT CODE” is a team of experts in simulation modelling and software development. We create highly accurate business process models tailored to the needs of your companies. Our solutions help optimise the operations of warehouses, production facilities, logistics systems, and other key business areas.

Our services include:
  • Development of simulation models
  • Building scenarios and analysing performance
  • Implementation of process management systems

We use modern technologies and expertise to make your business more efficient and sustainable.
How to get started? 
If you want to know how simulation modelling can help your business, contact us. We will audit your processes and provide a solution that will lead to real results.

Transform your processes today with technologies that make the complex simple!